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Which platform for your online store?

WooCommerce vs Shopify

A detailed comparison of the two most popular e-commerce platforms in 2026. Price, functionality, SEO, local payments, scalability and control - find out which is better for your business.

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WooCommerce or Shopify for your store?

WooCommerce is better for local markets: free open-source (just hosting from €4.31/mo), full root access, integration with local e-invoicing and all local banks, 0% transaction fees, fiscal printer integration, code ownership. Shopify: $39/mo + 0.5-2% per transaction + extra currency conversion fees for local banks, no local e-invoicing, limited for local regulations/GDPR. Shopify is only better for: complete beginners with no technical knowledge.

  • WooCommerce free vs Shopify $39/měs.
  • WC: e-invoicing + local banks + fiscal printer
  • 0% vs 0.5-2% transaction fee
  • WC owns the code, Shopify is locked
  • Shopify only for absolute beginners

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Naposledy aktualizováno:

WooCommerce and Shopify - Jaký je rozdíl?

When you launch an online store, the two most common choices are WooCommerce (a free WordPress plugin) and Shopify (a platform as a service). Both let you sell products online, but they fundamentally differ in approach, cost and the level of control they provide.

WooCommerce is a free, open-source plugin that turns a WordPress site into a complete online store. You choose the hosting, theme and plugins, and you have full control over the code and data. It is like having your own shop - you choose the location, layout and rules.

Shopify is a SaaS (Software as a Service) platform where you pay a monthly subscription to use their infrastructure. Everything is hosted on Shopify servers and you customise the store within their system. It is like renting space in a shopping mall - someone else handles the infrastructure, but you have less control.

Srovnání table: WooCommerce vs Shopify

A side-by-side comparison of 10 key criteria for choosing an online store platform.

Kritérium
WooCommerce
Shopify
Platform price
Free (open-source)
From $39/month
Functionality
Unlimited (plugins)
Built-in + App Store
Design and themes
10,000+ themes (free/premium)
200+ themes (premium $150+)
SEO capabilities
Full control (Yoast/RankMath)
Limited
Local payments
All local processors
Limited support + 2% fee
Škálovatelnost
Depends on hosting
Automatic
Control over the site
Full (code ownership)
Limited (rented platform)
Hosting
Required (you choose)
Included
Technické znalosti
Medium (WordPress)
Minimal
Transaction fee
0% (payment processor only)
0.5-2% + payment processor

WooCommerce - Pros and cons

WooCommerce powers over 28% of all online stores in the world, making it the most widely used e-commerce platform. It is built on WordPress, which means you have access to a huge ecosystem of themes and plugins to extend functionality.

The biggest advantage of WooCommerce for businesses is full control over costs. There is no monthly platform subscription, no transaction fees (only the standard payment processor fee), and you can choose hosting that suits your budget. With BeoHosting, a complete WooCommerce store can start from €4.31 per month for hosting.

The second key advantage is support for the local market: native support for any currency, integration with local payment processors (NestPay, PaySpot, Banca Intesa eCommerce), the ability to use local fiscal devices, and support for local courier services (PostExpress, BEX, D Express, AKS).

WooCommerce advantages

  • Free and open-source
  • Full control over code and data
  • 0% transaction fees
  • Unlimited customisation options
  • Excellent SEO (WordPress + Yoast/RankMath)
  • Support for local currency and payment processors

WooCommerce drawbacks

  • Hosting required (not included)
  • Needs more technical knowledge
  • Maintenance is your responsibility
  • Výkon depends on hosting
  • Zabezpečení requires attention
  • Initial setup takes longer

Shopify - Pros and cons

Shopify is a platform that simplifies launching an online store - everything is included in the monthly subscription: hosting, SSL, security and maintenance. It is ideal for beginners who want to launch a store quickly without technical knowledge.

However, Shopify has several limitations: Shopify Payments is not available in every market, which often means an additional 2% fee on every transaction on top of the external payment processor fee. The monthly subscription starts at $39, and more advanced plans cost $105-$399 per month. Integration with local fiscal devices and courier services also requires extra apps that often have their own monthly subscription.

Shopify advantages

  • Very easy to use
  • Hosting and security included
  • Fast store launch
  • Automatic scalability
  • Excellent mobile app
  • Podpora 24/7 (in English)

Shopify drawbacks

  • Monthly subscription ($39-$399)
  • Transaction fees (0.5-2%)
  • Shopify Payments unavailable in some markets
  • Limited SEO (fixed URL structure)
  • You do not own the code
  • Platform dependency (vendor lock-in)

Recommendation by business size

Which platform is better depends on your business, budget and technical knowledge.

Small business / beginner

Recommendation: WooCommerce

For small businesses with a limited budget, WooCommerce on BeoHosting is the most cost-effective solution. The total annual cost is 5-10x lower than on Shopify, and you get full control over the store and zero transaction fees.

Medium business

Recommendation: WooCommerce

For medium businesses with 100-5,000 products and steady traffic, WooCommerce offers the best value-to-capability ratio. With the BeoHosting BIZ PRO plan and LiteSpeed cache, a WooCommerce store can serve thousands of visitors a day with no problem.

Large business / international

Recommendation: Depends on priorities

For large businesses selling internationally, Shopify can be a justified choice if the priority is launch speed and automatic scalability. But if SEO, data control and lower fees matter to you, WooCommerce on a VPS is the better option.

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FAQ: WooCommerce vs Shopify

Odpovědi na nejčastější dotazy o našich službách.

For most businesses, WooCommerce is the better choice for several reasons: lower total cost (no monthly platform subscription), full control over the site and data, better support for local currencies and payment processors (NestPay, PaySpot, Banca Intesa), the ability to host in your region for better performance, and free integration with local accounting software.

WooCommerce is a free plugin for WordPress, but you need hosting (from €4.31 per month at BeoHosting), a domain and possibly a premium theme or plugins. The total annual cost for WooCommerce is typically around EUR 90-260. Shopify starts at $39/month plus transaction fees (0.5-2%), which amounts to at least EUR 500 per year plus fees on every sale.

Shopify Payments is not available in every market, so for some regions Shopify does not natively support the local currency. You can use Shopify with PayPal or external payment processors, but that adds extra fees (2% on every transaction on top of the processor fee). WooCommerce natively supports any currency and integrates with all local payment processors.

Yes, migrating from Shopify to WooCommerce is possible using plugins such as Cart2Cart or LitExtension. You can transfer products, categories, customers, orders and images. The process usually takes 1-3 days depending on catalogue size. The BeoHosting team can help you with the migration and configuring your WooCommerce store.

WooCommerce has a significant SEO advantage because it is built on WordPress, the most search-engine-optimised CMS. With plugins like Yoast SEO or RankMath you have full control over meta tags, schema markup, URL structure, the sitemap and all technical SEO aspects. Shopify has limited SEO capabilities - you cannot fully control the URL structure, robots.txt is generated automatically, and adding custom schema markup requires editing the theme code.

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