8 min
How to Create a Landing Page
Effective landing page in 8 steps with examples.
BeoHosting Tim
10+ godina iskustva — Stručnjaci za web hosting i infrastrukturu
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Poslednje ažurirano:
A landing page exists to do one thing: convert visitors into leads or customers. This guide walks through eight steps from defining the goal to A/B testing, with real examples and conversion benchmarks for US e-commerce.
How to Create a Landing Page
Define a single goal
Every landing page must have one clear goal: lead capture (email), product purchase, demo booking or app download. Two goals = no goal. Pick the most important action and design the entire page around it.
Write a compelling headline (H1)
The headline is the first thing visitors see — they decide whether to stay or leave in 3 seconds. The headline must clearly state what you offer and the benefit. Formula: "Specific benefit + target audience + measurable outcome". Example: "Lose 5 kg in 30 days — proven program for busy women".
Add a clear call-to-action (CTA)
CTA must be prominent: large button (above 50px tall), contrasting color, action-oriented copy ("Get my plan", not "Submit"). Place the CTA above the fold and repeat 2-3 times down the page. The button should look clickable.
Include social proof
Add testimonials with photos and names, customer-brand logos, star ratings, count of happy customers and media mentions. Social proof can increase conversions by 270%. Place above and below the CTA.
Optimize for mobile devices
Over 70% of traffic in the US comes from mobile. Test the landing page on iPhone and Android. Buttons must be at least 44px tall, fonts at least 16px and the form must be easy to fill on a touch screen. Use mobile-first design.
Ensure fast loading (under 2 seconds)
Every second of loading drops conversions by 7%. Optimize: BeoHosting LiteSpeed hosting, NVMe SSD, WebP images, CDN, minified CSS/JS, no unnecessary plugins. Test with Google PageSpeed Insights, aim for 90+ score on mobile.
Optimize the form
The fewer fields, the better — every extra field drops conversions by 10%. Ask only what you absolutely need: email is enough for lead gen, plus name and phone for sales. Use progressive forms (multi-step) for longer questionnaires.
Run A/B testing
Test different versions of headlines, CTAs, images and copy. Use Google Optimize (free) or Optimizely. Change one element at a time and run the test 2-4 weeks until statistical significance. Continuous optimization can lift conversions 20-50%.
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