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WooCommerce is the most popular e-commerce platform in the world with over 5 million active installations. It is free, open-source and fully integrated with WordPress. Unlike Shopify or Wix, WooCommerce gives you full control over your store — from design to payment options. No monthly platform fee, just hosting and optional premium plugins.
How to Set Up WooCommerce
Install the WooCommerce plugin
In WordPress admin go to Plugins → Add New, search "WooCommerce", install and activate. The setup wizard starts automatically.
Configure general store settings
Set country, currency (EUR), units of measure and tax options. Pick the store address used on invoices and shipping calculations.
Add products
Go to Products → Add New. Set title, description, price, photos, categories and stock. For variable products (size, colour) use the Variable Product type.
Configure payment methods
Enable Stripe or PayPal for cards and wallets via their free official plugins, and bank transfer (BACS) for customers who prefer it. A dedicated merchant gateway (Adyen, Mollie or your bank) is available if you need lower per-transaction fees.
Configure shipping
Define shipping zones (domestic, EU, worldwide) and methods (flat rate, free above X, courier). Use third-party plugins for automatic Royal Mail, DPD or DHL integration.
Set up taxes
Configure the correct VAT rate for your country. Decide whether prices include tax or are calculated at checkout. An EU VAT (OSS) plugin is required for cross-border EU sales.
Launch the store
Test the full ordering flow on staging, install SSL, set up backups, optimise with LiteSpeed Cache and launch publicly.
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